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A Toronto-based startup is offering digital direct mail advertising with a distinctive privacy-protection service.

Although traditionally, direct mail advertising has relied on snail mail, Bering Media has brought the technique online.

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The Toronto firm, acts as an intermediary between Internet service providers (ISPs) and advertisers looking cff04102;c478#111;r location-particular promotional opportunities online.ringn cont advertiser promo with the appropriate ISPcation, wout revealing any personal or proprietary information about the folk being targeted.

A double-blind network architecture — a transaction-based system run in the cloud — makes this feasible, says Nicolas St. Pierre, <

Whcff8#;cff04t101#98#11glisring#108;locf78#119;c478#1sineso &0;cff;spc478#108;c478#78#12iadvertising to individuals they intend targeting, 0478#98;c478#178#1n’t ck information at the act loco0478#478#ressle rgeted, St. Prff047f0478#97;s. <

The cony has attracted both investors af0478#110;d clients in its fi04114;cf115;1onths of operatn.

Waterloo, Ont.-based Tech Capartnerff0478#178#99;af0478#109f0478#101; lead investor in a financi
cff04ff00478#110;04that ended Jan. 20. That fundraising effort alscff0#111; brot in frrowtommercializatiFund aff0478#110;cff04100; the ario Tecs Fund.

The
land-based advertising market, says Jacqui Murphy, partner with Tech Capital. That exact same spending technique hasn’t occurred in the online advertising world yet, but this technology macff04107;cff0#101;; cff04705;cf6; feasible.

“What they’ve developed on the privacy architecture sid0478#; isitompef0cf78#178#98#;&5;.