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One of the most important things you can do for your sales copy is to create effective headlines. It doesn’t matter how convincing your content is if your reader never gets past the headline you aren’t succeeding. Don’t let your efforts in your copy go to waste by neglecting the importance of a good headline. Jump outside of the proverbial box as you think up new ways to make your headline jump off the page and into your readers minds.

Do your best to be inventive as you prepare your headlines. If you want to be noticed, you have to be original and not like everybody else. If you look at the most renowned copywriters, you’ll find that many of them are leaders, not followers. With regular practice, you’ll find that you learn the trick of thinking up compelling, high converting headlines.

Don’t forget to use “Quotation Marks” around your headline. This is a strategy the best copywriters have used and profited from for many decades. The quotation marks imply that someone is speaking these words, telling everyone how great your product is. This increases your credibility and makes your product more believable. Don’t underestimate the power of this, as it can really boost your response rate. Another important thing that some people forget is to capitalize the first letters of all the words in the headline.

Finally, testimonials from satisfied customers make great headlines, so make the most of the positive responses you receive. That’s right; this works like a charm, especially if you have an authentic testimonial from your customer where they talk about your product. The fact is, even if we tend to be suspicious of sales pitches, we’re more trusting if we hear a recommendation coming from the general public. Prospects will relate to such testimonials and it will make them want to find out more. Another approach, if you don’t have testimonials, is to offer a review copy of your product to a well regarded authority on your topic and use any positive comments for your headline.

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The above guidelines on creating profitable headlines are important to keep in mind when you write your copy. Whatever product or service you may be promoting, if you want to improve your conversions you first have to make sure that you get readers to continue beyond your headline. The best approach is to create a variety of headlines and test them against each other to find which convert better. This is an ongoing process which should never end because increasing your copy’s conversion rate depends on what kind of headline you use and how you frame it to connect it with your copy.

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