The popularity of social networking, which already has a massive user base, is growing rapidly. Research has revealed that many opt for social networking over emails to stay in touch with their contacts. This just shows that the growth of this social phenomenon is huge and it is gaining lots of popularity. Social networking is all about the user base and for this reason only a few of the sites are truly effective as they have a large number of members, in spite of the many sites available and being launched every day. Twitter is one of these highly successful social networking sites. Anyone who has been on the internet for some time is aware of Twitter and how it became so popular. Intriguingly, the number of companies, big or small, using Twitter to promote their websites is on the rise, as they have found the value of providing high quality, useful content. The question, though, is whether or not Twitter can truly drive relevant visitors to a site. Twitter can be an effective support in driving traffic to your site, but you must have a few techniques in your arsenal. The latter translates into having an effective marketing strategy. In this article we will analyze how Twitter can be an effective traffic source for your business and how it can be leveraged.