The PPC Advertising Model
PPC, in the industry of marketing and advertising, stands for Pay-Per-Click. Many used on websites, these are advertisements that companies pay their hosts every time someone follows the link, or clicks on the advertisement. Companies who offer the PPC advertisements often bid on keywords that can be used in a web search or content display from a website. They pay for the rights to place adds pertaining to that key word and then the host of the website usually has a rate or percentage they will earn for displaying the advertisement.






