LG to stress digital marketing
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Throughout this year, we have been very successful in using digital marketing to drive our marketing campaigns. Our brand awareness has increased by 5-10 per cent. We will continue this way and will increase budgets,” Thunyachate Ekvetchavit, head of corporate marketing at LG Electronics (Thailand), said yesterday.
Internet users have been multiplying across devices and platforms and mobile devices, both smart phones and tablets, have also been rapidly growing, while consumer behaviour is shifting towards spending more time online and interacting with social networks in cyberspace, he said.
LG Electronics launched its first digital marketing campaign last year and rolled out 10 more throughout this year.
Digital marketing is playing a more important role in going to the masses. By 2012, LG Electronics Thailand wants to become the top brand in the consumer-electronics market and also at least among the top three all across its business units, including home entertainment, home appliances, air-conditioners, mobile phones and business solutions.
“Our main digital marketing is an ‘integrated’ marketing strategy blending offline and online campaigns, depending on the kind of campaign and the target group,” Thunyachate said.
In 2012, the company plans to set its digital-marketing budget at 15 per cent of its above-the-line marketing budget, up from 10 per cent next year and 8 per cent this year.
“We see it as in the transition period of marketing, so we need to integrate online and offline marketing and balance the mass and niche target groups of marketing campaigns carefully,” he said.
This year, LG’s strategy has been recognised with industry accolades both globally and in Thailand, including a Silver PR Lion award at Cannes, France, for the “Lollipop love Story” campaign, silver in the Campaign Technology & Telecom category at the Digital Marketing Awards, and seven accolades at Thailand’s Adman Awards.
Tags: digital marketing industry in thailand, lg online digital campaign 2011, viral marketing lg, air conditioners, lg air conditioners campaign 2010, real estate property thailand digital campaign
I love american apparel and their marketing campaigns. this one is truly nice!
In my experience it seems to be the other way around if anything
Robin, thanks for referencing my ancient blog on Brand Republic
‘all about advertising that isn’t advertising’ and thanks for asking me to comment.
Does ICQ have potential uses in the multi-billion dollar corporate marketing industry?
if you "just" need freon, you have a leak to fix.
Why do libs want everything "free"?
Osama Bin Ladin
also Testicles you are right they are all you have certainly no brains
Labour wants an ETS with teeth, razor sharp and cutting to the bone of families and businesses:
László Monda not to mention that the sound quality is terrible.
Tron had a fantastic, inventive on-line marketing campaign. The fanboys ate the ARG up. They clearly know what they’re doing over there. Unfortunately, it’s hard to overcome a meh film.
5/10, u can do better ; )
"Por favor, rogamos dejen la habitación del mismo modo en que la encontraron. Devuelvan todo el material al lugar que pertenece"
"Por favor, no toque el aparato de aire acondicionado"
Most of them are small, inefficient, and not practical. Also electricical use is high..
This is one of the best Viral Marketing campaigns I’ve seen. Smells like a setup to me by a very creative viral marketing firm.
E mail marketing campaigns ought to construct such an impact that you receive real-time reaction from receiver, then only Electronic mail advertising is effective for you.
A great movie and song created for my Psychology of Consumer Behaviour class at George Brown College..these are some talented students!
Oooh, darling, tell him that he's finer and smoother than a No. 1 Russet Burbank.
Good luck, darling!
(((Princess)))
Maybe we catholics,orthodox,anglicans, Lutherans, etc can learn some things from Fund.prot "sheep steelers' about how to and how not to witness and shear …ah,share.
Older or packaged with multiple of similar movies perhaps, or are excess made in stock, I don't know.
Dear Sherman, I hope you told Niklas Zennström about Holaba:) We might indeed need an investor who “understands the market environment in each region – the regulations, consumer behaviour …”
From the book Kicking the Sacred Cow by James P. Hogan, starting at page 252,
How much for 2?
Or 2000?
it would be happening much more often that is for sure and they would still be making non union wages and dieing at 30
If you’re a Yank, the [Census includes all sorts of awesome data on consumer behaviour/spending. Canada has [Statistics but the US one is much easier to get around in.
The fecking gollywogs in the government will continue raping the country and siphoning off money at a steady rate until the entire country is in a state of total penury.
Don’t say that or my head might explode.
I remember my first hot spell in Boston and asking someone, “where are the air conditioners?” “We don’t have any”. “What? Why not?” “It gets cold in the winter” “….”