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In our earlier issue, we discovered the techniques on how you can get individuals to like your Facebook business page. In this issue we are gonna take a look at making use of special deals, contests and free gifts to attract more fans.

Using a social media management site solely for promotions, contests and giveaways is a great way to gauge whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.

The advantages of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always needed when trying to create online presence. Contests are quite powerful in catching the curiosity of Facebook users.

Now that you know this, let’s proceed to how you can implement Facebook marketing and start making traffic-pulling contests and promos.

Well, first off, you have to be sure that all contest mechanics and update are visible to Facebook users alone. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional prerequisite, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

As an early caution, contests, incentives and promotions tend to be costly as the apps needed to develop and run it are also expensive. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. In addition to that, Facebook has strict rules when it comes to running prize draws within their system. In general terms, nearly all contests are not even allowed. You won’t be able to post an official contest in your Facebook wall.

However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

As a way to cut costs, there are plenty of business applications which can assist you in making a contest for your Fan page. Wildfire provides all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to tailor-make. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of participation of your network. For better navigation, you can place in a contest widget in your Fan page in order for participants to link directly to a micro site. You can also build your contests and sweepstakes using tools like Vertigo and Strutta.

To really catch the attention of a lot of participants, make sure you provide incentives which people can’t refuse. A company named Regus, for example, offered a fully supplied business office for the photo entry which showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.

A contest that’s maintained successfully will surely bring in lots of qualified prospects to the business. Despite the expenses and additional work, tasks such as these are well worth it if only for the brownie points you win with present and potential customers.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Money making on Facebook!

Facebook for Business developing ad campaigns are two best ways to benefit in web marketing Know more about Facebook marketing here.