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The term “social proof” has certainly been overused in marketing environments in recent years. However, we are only beginning to realise how important our newly found freedom of connectivity is, in terms of how it prompts us to take a particular action or not. We are certainly rewriting all the marketing books, as we add many a lengthy chapter about social networking. Many organisations these days are creating a new online presence within Facebook, so they can be seen to interact with people and generate a whole new approach to selling. However, never underestimate how important social proof of the more traditional kind should be on your web pages, especially when it comes to online marketing success.

Testimonials really are a very significant component of our digital marketing community. These types of testimonials should be credible and really should if possible be supported by a photograph of the (cheerful) individual who supplied the testimony to begin with. They are two effective elements collectively and the more credible and in-depth a testimonial could be, while at the same time being to the point, the more effective.

Make certain your testimonials are clear to see. They really should not be hidden away on some sub-page beneath your “about us” category header. Several effective internet marketers believe such a lot in the presence of this testimonial that they commit nearly all the real estate on the page simply to testimonials. Is it overkill or could it truly sell the possible customer?

We know that from an SEO service perspective we need to make sure that our web pages are correctly composed and do not appear too confusing to the prospect. We need to keep intrusive adverts to a minimum but must include good quality content that really hits the mark.

If we combine this with the best testimonials and other assurance from industry watchdog groups or peer organisations, then we have the making of a good website presence. If you’re still confused, it’s well worth seeking out the advice of those consultants who have their finger on today’s marketing pulse.

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